Latest Social Media Marketing trends

We all are aware that social media is dynamic and it changes every second. So, it is considered essential to be aware of the recent trends and updates going on in the current era and the famous happenings around different areas.

During the establishment of an honest connection with the online audience by pertinent and entertaining knowledge is a forever gold standard in social media. 

Well, I guess now is the time to concentrate on some of the finest social media trends of 2020 as these will further provide the best social media marketing services to businesses. 

#1 TikTok will trend 

#2 Increase in video counts 

#3 Methods to buy on social 

#4 Podcasts are on-demand 

#5 Usage of Artificial Intelligence and Chatbots 

#6 Even the digital world needs a detox 

#7 Micro-Influencers are special 

One thing to keep in mind is that there is no need to keep such requirements in the giveaways which are against any of the platform’s terms or services, wherever the same is shared. Social media is constantly changing with trends and uses every year, so altering every step can be beneficial for brushing up the tricks and tactics for the coming year, leading to better results and high potential.


What are google ads bidding strategies?

When Google Ads (or AdWords as it was back then) first launched, there was only one bidding option and this required advertisers to manually set a maximum bid that would apply either to individual keywords or to all the keywords in a particular ad group. 

Over the years, new bidding options have been added and so today Google Ads offers a total of twelve different bidding strategies for advertisers to choose from.

Your bidding strategy will play a big part in determining the costs and the results you get from your Google Ads campaigns. In this article, I’m going to explain what all the different bidding options are so as you can make an informed decision about which one is going to be best for you.

Outcome-based buying

The outcome-based buying will allow advertisers to pay only for the outcomes they want to prefer. Earlier, automated bidding only supported the CPM method i.e. a cost-per-thousand impression.

Automated bidding for non-guaranteed deals

Google Ads is also embellishing automated bidding to non-guaranteed deals. If a deal includes a floor price then Display and Video 360 will take that into consideration and makes sure ads are displaying as planned.

Automated bidding at insertion-order level

With the new option of automated bidding at insertion-order level, advertisers can set the strategy at an insertion-order level instead of the line-item level.


Ways to generate ROI on user generated content

User Generated Content is content that has been created and put out there by your fans about your brand. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself.

I know the term “User Generated Content” probably just sounds to you like another bullshit marketing buzzword that is the new “latest and greatest thing” fad, but that’s not the case. User generated content is really taking over. If you need an example as proof, just think of the ALS ice bucket challenge.

Unfortunately, because there are so many brands out there that are still trying to market their business with nothing more than sales tactics, the publics general perception of marketers is pretty poor.

Consumers don’t want pushy sales tactics. They want value. They crave making a connection with brands, and they want interaction with the brand.

User generated content helps satisfy this craving and gets people interested 

1. Running Contests
2. Make Your Product Pages Engaging

3. Create UGC-oriented Blogs

4. Do Not Forget To Add UGC in Social Media Adverts

If you are not able to convince your consumer to purchase, then certainly there are loopholes in your ad content.

To effectively promote your brand and call consumers to buying desk, you should use user-generated content where users are given credit, reliability, and authenticity.

Here are 4 ways you can utilize user-generated content to boost your brand’s ROI.