User Generated Content is content that has been created and put out there by your fans about your brand. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself.
I know the term “User Generated Content” probably just sounds to you like another bullshit marketing buzzword that is the new “latest and greatest thing” fad, but that’s not the case. User generated content is really taking over. If you need an example as proof, just think of the ALS ice bucket challenge.
Unfortunately, because there are so many brands out there that are still trying to market their business with nothing more than sales tactics, the publics general perception of marketers is pretty poor.
Consumers don’t want pushy sales tactics. They want value. They crave making a connection with brands, and they want interaction with the brand.
User generated content helps satisfy this craving and gets people interested
1. Running Contests
2. Make Your Product Pages Engaging
3. Create UGC-oriented Blogs
4. Do Not Forget To Add UGC in Social Media Adverts
If you are not able to convince your consumer to purchase, then certainly there are loopholes in your ad content.
To effectively promote your brand and call consumers to buying desk, you should use user-generated content where users are given credit, reliability, and authenticity.
Here are 4 ways you can utilize user-generated content to boost your brand’s ROI.